Please read the Privacy Policy of CAMERA FIRST ENTERTAINMENT SVD LIMITED, available at (the “Privacy Policy”) before You continue using any service, through which this document and the link to the full text thereof are available to You. Our Privacy Policy is an integral part of our Website and Mobile Applications Terms and Conditions, available at (the “Terms”), and applies in conjunction with them whenever You use our Apps or otherwise access any of our other products, services, content, website at or via (the “Site”), altogether referred to as “Services.”

This Privacy Policy tells You how we collect, store, use and disclose Your personal information when providing our services to You. The Privacy Policy is not applicable to any Third Party websites, services, or Apps, even if they are accessible through any of our Services.

“We”, “us”, “our, “Camera First”, “CF” or “CF Corporate Group” refers to Camera First Entertainment SVD Limited, a company under law of Cyprus, including subsidiaries, parent companies, joint ventures, and other corporate entities under common ownership and/or any of their agents, consultants, employees, officers, and directors. Camera First develops and publishes Augmented Reality Apps, games, and custom content for mobile devices.


1. Information We Collect and How We Collect It

1.1. Information About You That You Share with Us Directly

Our Apps are intended to create unique augmented reality user experience using facial recognition technologies and machine learning tools. To make our Services work well for You, We offer tools that apply filters and video effects fitting the contours of Your face, modifying the size and shape of facial features and following facial movements in videos. In order to enable these Services, We have to distinguish patterns of shape and form that compose a digital image of a still or moving face. For this purpose, We may ask You to provide us and upload to the App Your face image (picture or video) captured by the camera of Your mobile device before You start using relevant tools of our App.

We collect and process this face image for generating a unique record of geometrical parameters. This record is used in the App to let You put available masks and filters on top of any other Your User Content (as defined in the Terms and Conditions) during Your session in the App (in Face kick, for example) or the process of creating a personalized avatar (when applicable) or enabling any other available augmented reality functionality in our Apps in course of Your sessions therein (as the case may be).
You may provide us with any other Your User Content subject in compliance with the Terms and Conditions, as well as photo or video records of Your using the Services. Any face images and other content provided by You will be collected and processed as Your User Content, any personal information contained therein is subject to this Privacy Policy. You hereby explicitly agree that we may collect and process Your User Content in accordance with this Privacy Policy. You hereby also warrant and represent that we may collect and process any Third Party’s information from Your User Content in accordance with this Privacy Policy and that You obtained all necessary authorizations and approvals of the relevant Third Party for that.

If You use Camera First’s Apps or Services on connected third-party Apps or connect our Services to any third-party Apps, we may receive certain information about You from the provider of the third-party App. The information we receive depends on the Camera First app You’re using, the third-party App, Your privacy settings and, if applicable, Your friends’ privacy settings on that third-party App.

We will ask for Your separate permissions to use Your camera and microphone, as well as for sending push notifications to You. If You change Your mind, re-permissions are provided. You will be able to revoke them any time afterwards by changing settings on Your Device or by e-mailing your request to In order we are able to process you request properly, you should agree to provide us with the information sufficient to detect which information and when we had previously collected from you. However, please note that rejecting or switching off these permissions might negatively affect the use of our Apps or even effect its full functionality.

We use TrueDepth API technologies (ARKit, with automatic estimation of the real-world directional lighting environment) to create AR effects within the App. We do not share information with third parties, do not store or process in any other way the data which we accessed and used via TrueDepth API. For more information about TrueDepth API technologies you may visit

We are absolutely committed to Your privacy, so we guarantee that we will use Your personal information only in purposes as described below and collect only that information which is necessary for such purposes.

1.2. Log Data, Cookies, and Automated Information Collection

When You access the Service by or through a mobile device, we may collect certain information automatically, including:

We and service providers acting on our behalf, like Google Analytics, store log files and use tracking technologies such as:

Please note that companies delivering advertisements on our Services may also use cookies or Log Data as described below and those practices are subject to those companies’ own policies.

1.3. Information You Generate Using Our Communications and Interaction Features

You may be able to take part in certain activities on our Service that let You communicate and interact or share information not just with Camera First, but also with other Camera First users. These include:

By consent to participate in multiplayer video chat game sessions, You hereby give consent to the other user – Your opponent with whom You interact during such video chat game session – to create the User content using Your User content, initially provided or created by You for this particular video chat game session, and share such content with third parties, including by way of transmitting it to third parties services.

You acknowledge and expressly agree that we may access Your photos and any Your User Content (as defined in Terms and Conditions) on Camera First’s servers in real-time to:

1.4. Customer Support Correspondence

When You ask our Support team for help, we will collect and store the contact information You give us (generally, Your name and e-mail address), information about Your game play or activity on our Services. We will also store the communications You have with the Customer Service team and any information in those communications in order to provide support. We will use such information only for purpose to provide You with support and answer Your questions regarding our Services.

1.5. Other Sources

We may collect or receive information about You from other sources like Third Party information providers. We use this information along with information You provide us directly, for example, to help You and Your friends connect or to serve You advertising more tailored to Your interests.

2. How We Use the Information We Collect

The main use of the information we collect and store is to provide a better user experience, but there are other uses as well. The uses for which we collect and store Your information may include:

One important use of Your information is communication. If You have provided Your e-mail address to Camera First, we will use it to respond to customer support inquiries.

3. How We Share Your Information

We may disclose or publish aggregated information (information about You and other users collectively that is not intended to specifically identify You) and other non-personal information about our users for industry analysis, demographic profiling, marketing, analytics, advertising, and other business purposes.

In addition, we might share Your information (which may include personal information) with third parties (in other words, parties other than Camera First) or allow third parties to collect this information from our Services in the following circumstances:

3.1. Your Consent

With Your consent, we may share Your information with third parties or allow them to collect Your information from our Services in some ways not specifically described in this Privacy Policy. To know about the ways third parties may use, collect, storage, and disclosure Your personal information, please, carefully read related Privacy Policy.

3.2. Other Camera First Users

The Service supports and often encourages You to interact with other users. In most Camera First Apps, if You interact through a social network or register through a social network (for example, Facebook Connect), Your social network friends will see descriptions of Your app activity. Similarly, in many Camera First Apps, other users, regardless of whether they are Your social network friends or not, will be able to see descriptions of Your game activity, communicate with You within our Services, and view Your game profile, which may include Your name or a “game name” and Your photo. For example, in Face Chat, any other player may see Your User Content, if both of You participate in the same game session. Besides, with specific Face Chat tools in course of video chat game session, Your opponent may create his or her own User Content, which may contain some part of User content provided for that video chat game session. Other players may also be able to send You game requests through the related social network’s or Camera First’s communication channels.

3.3. Third Party Advertising Including Tailored Advertising and Analytics

We have advertising on our Services to make it possible to offer many of our Services for free.

We do not actively share personal information with Third Party advertisers for their direct marketing purposes unless You give us Your consent.

When advertisers or ad networks place ads in our Services, they may collect or we may share the following types of information from within our Services:

The information collected may be used to measure how effective ads are, to offer You targeted advertising in order to personalize Your experience by showing You advertisements of products and services that are more likely to appeal to You (a practice known as behavioral advertising), and/or undertake web analytics (like Google Analytics which is used to analyze traffic and other player activity to improve Your experience).

Advertisers or ad networks may collect this information through the use of tracking technologies like browser cookies and web beacons, and they may use a single tracking technology or multiple tracking technologies at the same time.

Please note, after clicking on a Third Party advertisement, You may no longer be within the Service hosted by Camera First or the social network through which You are using Camera First’s Apps.

3.4. Safety, Security and Compliance with Law

We may disclose personal information if: (a) it is requested by any judicial, non-judicial state or supranational authority required by any applicable laws, regulation, edict, local acts; (b) it is necessary for national security, law enforcement, or other issues of public importance for which disclosure of information is necessary.

3.5. Third Party Service Providers

We might share Your information with Third Party companies to perform services on our behalf, like analyzing data, optimizing game play, e-mail delivery, hosting services, customer service and to help us in our marketing efforts, including managing and delivering contextual and tailored advertisements. We contractually require these Third Party service providers to maintain the confidentiality of the information we share with them and not to use Your information for the purposes other than to provide services on our behalf.

3.6. Sale or Merger

In case Camera First undergoes a business transition, like a merger, acquisition by another company or a sale of all or a part its assets (like selling a game), we may transfer all of Your information, including personal information, to the successor organization in the transition. We will make reasonable efforts to let You and other players know of the business transition before transferring Your personal information.

4. Information We Receive from a Third-Party App Where You Play Our Games or from Your Mobile Device

To manage the information Camera First receives about You from a third-party App where You use our Apps, like Facebook, You will need to follow the instructions for the third-party App for updating Your information and changing Your privacy settings. The privacy management tools for Apps on Facebook can be found To review and update information associated with Your Camera First user profile in certain games, visit the “settings” page in that game. You also can manage some aspects of information collection and use by visiting the “Settings” of Your mobile device and reviewing the permissions of each App or “app.”

Once Camera First receives Your information from a third-party App or Your mobile device, that information is stored and used by Camera First in accordance with this Privacy Policy. You may access and update that information as described below.

5. California Online Privacy Protection Act Notice

At this time, there is no general agreement on how companies like Camera First should interpret Do Not Track signals. Camera First does not currently respond to Do Not Track signals, whether that signal is received on a computer or on a mobile device. You can learn more about Do Not Track here.

6. Privacy Policies of Linked Third Party Services and Advertisers

Our websites and games may contain advertisements from Third Party Services, which are companies other than Camera First, that may link to their own websites, online services or mobile Apps. We are not responsible for the privacy practices or the content of these Third Party Services. If You have any questions about how these Third Party Services use Your information, You should review their policies and contact them directly.

7. Our Policies Concerning Children

Our websites, Apps, and games are not for children under the age of 13 and we do not knowingly collect any personal information from children under 13. Children under 13 should not use our websites, Apps, or games at any time. If we learn that we have inadvertently gathered personal information from a child under 13, we will take reasonable measures to promptly remove that information from our records.

8. Storage of Your Information|

We are based in EU and comply with the applicable data protection laws.

We operate internationally and provide Our Services to users worldwide allowing them to communicate with each other across the globe. That means that Your personal information may need to be transferred to, stored and processed in countries where data protection and privacy regulations may be different from Your home country and offer even lower level of protection. Personal information We collect from You may also be transferred to, stored and processed outside the European Economic Area. We limit such a transfer, storage and processing to the purposes specified in Sections 1-3. By using Our Services, You consent to this transfer, storage, and processing of personal information to and in the U.S., E.U. and other countries. We will retain Your personal information for a reasonable period necessary to fulfill the purposes for collecting it or as long as applicable law requires.

9. Security of Your Information

We implement appropriate security measures to protect the security of Your information both online and offline, and we are committed to the protection of customer information. We will take reasonable steps to ensure that Your data is treated securely and in accordance with this Privacy Policy.

In case any of the collected data is considered as biometric identifier or biometric information or similar legal category, it will be permanently destroyed when the initial purpose for collecting or obtaining such identifiers or information has been satisfied or within 3 years of the individual’s last usage of the Services, whichever occurs first. In all other aspects this data, if any, will be treated similarly as personal data, unless qualified as non-personal information.

While we take reasonable precautions against possible security breaches of our Services and our customer databases and records, no website or Internet transmission is completely secure. Although we strive to protect Your personal information, we cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur, we cannot guarantee the security of Your information while it is being transmitted to our Service. Any transmission is at Your own risk. Once We have received Your information, We will use strict procedures and security features trying to prevent unauthorized access.

10. Changes to Our Privacy Policy

Please note that this Privacy Policy may change from time to time. We will post the updated version of Privacy Policy on this page and any changes will become effective as of date of such post. You acknowledge and agree that it is Your responsibility to review this Privacy Policy periodically and become aware of amendments. Your continued use of the Services following the posting of changes to this Privacy Policy will be deemed Your acceptance of those changes.

11. Contact Us

If You have any questions, comments or concerns regarding our Privacy Policy and/or practices, please send an e-mail to All other inquiries should be directed to Camera First’s Support